1. Overview
Upheld Solutions (“Upheld Solutions,” “we,” “us,” or “our”) builds software products and provides software engineering and related business services. This Privacy Policy applies to our website, enquiry and demo forms, and other interactions that link to this policy.
It does not automatically govern a customer’s use of a separate Upheld Solutions product or service where a product-specific notice, customer agreement, or data processing agreement applies. When we process personal information solely on a customer’s instructions, that customer is responsible for its own privacy practices.
2. Information we collect
Information you provide
We collect information you choose to give us, including when you submit a contact or demo request, communicate with our team, or discuss a project. This may include:
- Your name, work email address, phone number, country, company, and job-related details.
- Information about your business, current workflow, software requirements, and product interests.
- Messages, files, feedback, and other information included in your communications.
Information collected automatically
When you use our website, our systems may receive technical information such as your IP address, browser and device type, referring page, pages visited, timestamps, and diagnostic or security events. The exact information depends on your device, browser settings, and the services enabled on the website.
3. How we use information
We use personal information only where we have an appropriate reason to do so, including to:
- Respond to enquiries, arrange demonstrations, prepare proposals, and manage business relationships.
- Provide, maintain, secure, and improve our website, products, and services.
- Understand website performance and how visitors engage with our content.
- Send service-related communications and, where permitted, relevant business updates.
- Prevent fraud, misuse, security incidents, and other harmful activity.
- Comply with legal obligations, resolve disputes, and enforce our agreements.
Depending on the circumstances and applicable law, we rely on your consent, steps taken at your request before entering a contract, performance of a contract, our legitimate business interests, or compliance with a legal obligation.
6. International transfers
We operate and work with service providers in more than one country. Your information may therefore be processed outside the country where you live, including in countries with different data protection laws. Google and Meta may process data in the United States and other countries where they or their service providers operate. Where required, we use appropriate contractual or other safeguards for these transfers.
7. Retention and security
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to manage our relationship with you, meet legal or accounting requirements, and resolve disputes. Retention periods vary based on the type of information, its sensitivity, and the reason it was collected.
We use reasonable administrative, technical, and organisational safeguards designed to protect personal information. No internet transmission or storage system can be guaranteed to be completely secure, so we cannot promise absolute security.
8. Your rights and choices
Depending on where you live, you may have rights to request access to, correction of, deletion of, restriction of, or a copy of your personal information; to object to certain processing; or to withdraw consent. You may also have the right to complain to your local data protection authority.
To make a request, email [email protected]. We may need to verify your identity and may retain limited information where required or permitted by law. You can opt out of marketing messages at any time by using the unsubscribe option provided or contacting us.
9. Children’s privacy
Our website and business services are not directed to children, and we do not knowingly collect personal information from anyone under 18 through them. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
10. Changes to this policy
We may update this Privacy Policy as our services, technology, or legal obligations change. We will post the revised policy on this page and update the effective date. If a change is material, we may provide additional notice where appropriate.
11. Contact us
If you have a privacy question, request, or concern, contact Upheld Solutions at [email protected] or through our contact page.
Our published business locations are:
- Faisalabad, Pakistan
- Dubai, UAE